About
The Lemonroom is a creative consultancy focused on building commercially successful sportswear and lifestyle products. Founded by Lea Gutsch, a Creative and Product Director with experience across internationally recognised brands, The Lemonroom combines product strategy, creative direction and apparel development into one integrated approach.
From defining a brand vision and collection architecture to product development, supplier collaboration and visual storytelling, The Lemonroom helps brands create coherent, market-ready collections that balance creativity, functionality and commercial success. Turning ideas into products and products into strong brand experiences.
Have an inspirational day!
leasophiegutsch@gmail.com | +49 1772448806
Projects
SKIWEAR DESIGN FOR BELOWZERO
Directed Belowzero's brand and product strategy, leading product development, collection design, and creative direction from concept to production while ensuring a consistent and distinctive brand identity.
TREKKING APPAREL DESIGN FOR MANOR SPORT
Designed and conceptualized Manor Sport's trekking collection, including color direction, garment design, and production specifications.
PHOTO PRODUCTION FOR SOLO
As the creative director for the campaign, I chose to shoot in a contemporary Brazilian vacation home to show the garments of the brand Solo Outdoor & Travel in their natural yet chic feel.
APPAREL DESIGN FOR BILLABONG
At the agency Grand Studio in Zurich I worked as an apparel designer for Billabong's winter snowboard collection 2019/2020. Together with the Senior Designer we created a jacket design that went into production.
CORPORATE DESIGN
In the course of my thesis of the communication design school "Designschule München", I created a corporate identity for the fictitious fashion label.
FASHION EDITORIAL PRODUCTION
In the course of my thesis of the communication design school "Designschule München", I created a branding for the fictitious fashion label. Besides the corporate design, I worked on the production of photos and a promotional film.
SKIWEAR COLLECTION DESIGN
Skiwear is functional and serves mainly to protect against the weather. In my final collection at the fashion school “Meisterschule für Mode“ I brought fashion into sportswear and named the fictional brand Akes. Through the designed lines and the targeted use of fabrics and fabric combinations, fashion makes an excursion to the slopes.
PHOTO PRODUCTION FOR BELOWZERO
Creative lead for Belowzero's photo and video productions, overseeing concept development, team coordination, and campaign execution in alpine environments.
ACTIVEWEAR DESIGN FOR SOLO
Solo is a brand with main focus on timelessness, comfort, quality and functionality. The pieces are timeless and always offer a benefit to their customers by using premium materials. Made to support you in this adventure called life.
OUTDOOR CLOTHING DESIGN FOR SOLO
Solo Outdoor & Travel garments are specially designed for Brazilian customers who travel to colder regions or want to be protected on Brazilian winter days. Through the use of high-quality materials, the garments become functional added value.
APPAREL DESIGN FOR INTERSPORT FIREFLY
At the design agency Grand Studio I worked for their client Intersport. Together with the Senior Designer, we created the winter collection 2019/2020. It was specially developed for snowboard customers under the subsidiary brand Firefly.
THE THIRD EYE SUMMER 2020 TREND FORECAST
During my time at Grand Studio I created the concept, color cards and yoga collection for the sport and street style trend forecast book „The Third Eye“.
BRAND DESIGN FOR MICAS BRASIL
Micas is a young Brazilian start-up that has made sustainability and flexibility its main task. Their first product is the phone case with a necklace made from recycled materials.
TECK PACK DEVELOPMENT
An example of how I am working with tech packs. The shown design is for a waterproof free ski jacket.
PATTERN DESIGN FOR KBC
Patterns are a particularly important element in fashion. The company KBC specializes in this field and has been printing and designing fabrics for large fashion brands for
many years. Once a year, a cloth-pattern contest takes place, in which I created several designs. The theme was “Cut Out“ and “Moths“.