The Lemonroom is a space for conceptual creativity inspired by modern naturalness. It signifies looking from a different perspective, collaborating and integrating current knowledge with new concepts driven by natural growth. Established by Lea Gutsch, an educated graphic and fashion designer who worked for a number of well known sportswear brands, before she decided to work as a design freelancer.
Specialized in apparel design as well as creating a corporate identity for apparel brands, The Lemonroom is able to follow your companies' process from design and sustainable development, to visual communication and creative consulting. Excited to explore new paths together.
Have an inspirational day!
firstname.lastname@example.org | +49 1772448806
PHOTO PRODUCTION FOR SOLO
As the creative director for the campaign, I chose to shoot in a contemporary Brazilian vacation home to show the garments of the brand Solo Outdoor & Travel in their natural yet chic feel.
OUTDOOR CLOTHING DESIGN FOR SOLO
Solo Outdoor & Travel garments are specially designed for Brazilian customers who travel to colder regions or want to be protected on Brazilian winter days. Through the use of high-quality materials, the garments become functional added value.
In the course of my thesis of the communication design school "Designschule München", I created a corporate identity for the fictitious fashion label.
APPAREL DESIGN FOR BILLABONG
At the agency Grand Studio in Zurich I worked as an apparel designer for Billabong's winter snowboard collection 2019/2020. Together with the Senior Designer we created a jacket design that went into production.
FASHION EDITORIAL PRODUCTION
In the course of my thesis of the communication design school "Designschule München", I created a branding for the fictitious fashion label. Besides the corporate design, I worked on the production of photos and a promotional film.
SKIWEAR COLLECTION DESIGN
Skiwear is functional and serves mainly to protect against the weather. In my final collection at the fashion school “Meisterschule für Mode“ I brought fashion into sportswear and named the fictional brand Akes. Through the designed lines and the targeted use of fabrics and fabric combinations, fashion makes an excursion to the slopes.
ACTIVEWEAR DESIGN FOR SOLO
Solo is a brand with main focus on timelessness, comfort, quality and functionality. The pieces are timeless and always offer a benefit to their customers by using premium materials. Made to support you in this adventure called life.
APPAREL DESIGN FOR INTERSPORT FIREFLY
At the design agency Grand Studio I worked for their client Intersport. Together with the Senior Designer, we created the winter collection 2019/2020. It was specially developed for snowboard customers under the subsidiary brand Firefly.
THE THIRD EYE SUMMER 2020 TREND FORECAST
During my time at Grand Studio I created the concept, color cards and yoga collection for the sport and street style trend forecast book „The Third Eye“.
BRAND DESIGN FOR MICAS BRASIL
Micas is a young Brazilian start-up that has made sustainability and flexibility its main task. Their first product is the phone case with a necklace made from recycled materials.
TECK PACK DEVELOPMENT
An example of how I am working with tech packs. The shown design is for a waterproof free ski jacket.
PATTERN DESIGN FOR KBC
Patterns are a particularly important element in fashion. The company KBC specializes in this field and has been printing and designing fabrics for large fashion brands for
many years. Once a year, a cloth-pattern contest takes place, in which I created several designs. The theme was “Cut Out“ and “Moths“.